It’s tough being DC Films these days, for almost every possible reason. They’re standing in the shadow of the pop culture juggernaut that is the Marvel Cinematic Universe, which is still expanding like crazy, in both movies and TV. There’s a clear vision behind Marvel’s plans, extending further into the future with movies lined up for 2026 and beyond.
In comparison, DC has been falling backwards downstairs for the last ten years, insecure about what they’re making and who should be in charge. Warner Bros started DC Films in 2016 after everyone didn’t like Batman v Superman, putting Geoff Johns and Jon Berg in charge. Then everyone didn’t like Justice League in 2017, so Johns and Berg were ousted, and replaced by Walter Hamada.
After Aquaman was successful in 2018, Hamada announced that DC was going to focus on individual character stories instead of worrying about how they all connect. After a few more movies, they backtracked in 2021 and announced that the films were all interconnected again… and then they released The Batman, a very successful standalone film, so they have no idea what they’re trying to do.
By this point, DC’s fans are polarized into warring tribes, who are trying to push the company into making decisions based on how a particular hashtag is trending on Twitter on any given day. And now the company’s been bought by Discovery Inc., and their terrible new CEO has ousted Hamada, and is reportedly looking for “a Kevin Feige type” to give the films “a coherent creative and brand strategy”, which is probably not going to work, because how many Kevin Feiges can there be in the world?
Amid this turmoil and uncertainty, it’s only fitting that this weekend they put out a new film that isn’t very good, but is doing very well at the box office, just to complicate things even more.