They didn’t use the word “synergy” for this kind of thing yet, so they just called it a “push”, as in SUPERMAN PIC GETTING WARNER COMMUNICATIONS PUSH.
“Superman is due to get a super push from Warner Communications Inc.,” said Variety in July 1978, “marking the first time a major entertainment conglomerate has marshalled virtually all of its subsidiary operations in the advertising, promotion and merchandising of a feature film.”
And congratulations, the superhero movie is born, not with a whimper but a bang. Warner Bros. has realized that they’re about to launch a feature film based on one of the most well-known characters in the world, and by now they’ve actually seen a rough cut of the film, and it’s really good. So it’s time for the Warner subsidiaries to circle the wagons, and get ready to make some Star Wars money.
Continue reading Superman 1.90: A Man Can Buy
But, soft! What light through yonder window breaks? It is Central Park West, and Juliet is the sun.
Continue reading Superman 1.70: The Other Balcony Scene
I’m just going to come right out and say it — it’s not a compelling car chase.
Continue reading Superman 1.61: Thrill of the Chase
The thing to remember about Superman: The Movie is that nobody had ever made a live-action feature-length superhero movie before, so they didn’t have any preconceived ideas of what a superhero movie was supposed to be like. It could go in almost any direction: science-fiction, fantasy, drama, fairy tale, action-adventure. Should it be aimed at kids, or adults? How scary should it be?
The movie that they ended up putting together is famous for changing tones throughout the prologue: the glitter opera of Krypton segueing into Norman Rockwell in Smallville. The teen football scene could fit into a contemporary live-action Disney film with no questions asked; one of these days, I’m going to get around to writing that Superman/Escape to Witch Mountain comparison that American film criticism has been waiting for all these years.
But the most important tone shift happens right here, in our first visit to the Daily Planet. This is when the story really begins, and we find out what a Superman movie sounds like. The answer, thank goodness, is screwball comedy.
Continue reading Superman 1.32: Murder, With a Smile
“Hello, I’m Ilya Salkind,” the man says, “executive producer of Superman: The Movie, which actually I guess everybody by now knows was called Superman on the screen.” We are one sentence into this DVD commentary and already I have no idea what he’s talking about.
Continue reading Superman 1.2: It Was Ilya’s Idea