1978 was not one of the golden years of movie novelizations. Star Wars had done very well in 1976, and the Close Encounters of the Third Kind novelization in 1977 did quite a bit toward helping people understand what the hell that movie was even about.
But the movie tie-in section at Waldenbooks was fairly grim in ’78: there was Jaws 2 and The Bad News Bears Go to Japan, and novels based on some unloved Disney films: Pete’s Dragon, Return from Witch Mountain and The Cat from Outer Space. And that was about it.
The one thing that could have perked up the publishing category that year would be the novelization of the long-awaited Superman film, but Mario Puzo screwed us on that, so we got this instead.
Continue reading Superman 1.95b: A Small Amount of the Exciting Original Story of Superman: Last Son of Krypton
They didn’t use the word “synergy” for this kind of thing yet, so they just called it a “push”, as in SUPERMAN PIC GETTING WARNER COMMUNICATIONS PUSH.
“Superman is due to get a super push from Warner Communications Inc.,” said Variety in July 1978, “marking the first time a major entertainment conglomerate has marshalled virtually all of its subsidiary operations in the advertising, promotion and merchandising of a feature film.”
And congratulations, the superhero movie is born, not with a whimper but a bang. Warner Bros. has realized that they’re about to launch a feature film based on one of the most well-known characters in the world, and by now they’ve actually seen a rough cut of the film, and it’s really good. So it’s time for the Warner subsidiaries to circle the wagons, and get ready to make some Star Wars money.
Continue reading Superman 1.90: A Man Can Buy
Superman is up in the air at last, and now — at the late date of 70 minutes into a 140-minute experience — we might say that Superman: The Movie has finally begun. He’s rocketed skyward, a danger to sneak thieves and drug smugglers, and a friend in need to cats and kings.
As we discussed yesterday, the film’s special effects crew finally figured out how to produce credible shots of the action ace soaring through the sky, which is great, but it involved a great deal of wear and tear on the harnesses, the front projection equipment and the lead actor. It’s too bad that the Superman crew didn’t realize that there was an alternative, which was proposed in Action Comics in spring 1978, on behalf of a British toy company.
Continue reading Superman 1.58: The Alternative
Martha wakes up, and remembers.
In that first moment just after dawn, her head still clearing from sleep, there’s a fraction of a second when nothing has changed.
She opens her eyes and Jonathan isn’t there, because he couldn’t sleep — worried about the taxes again — and he ended up dozing in the armchair in the living room, a magazine in his lap.
She opens her eyes and Jonathan isn’t there, because his leg is bothering him again, and he went downstairs to do those funny exercises the doctor told him to try.
She opens her eyes and Jonathan isn’t there, because
Because he isn’t there.
And Martha remembers.
There’s work to do. It’s a farm, there’s always work to do, and now there’s even more. She’ll get up, and get dressed, and she’ll make breakfast for Clark — a complete breakfast, the best way to start the day, with two eggs, a slice of buttered toast, a glass of orange juice and the delicious whole-grain oats crunch of General Mills’ Cheerios.
Continue reading Superman 1.24: A Balanced Breakfast