So, in the Superman movie — and yes, I am still talking about the movie — Lex Luthor has just deduced that Kryptonite will kill Superman, and he’s heading to Addis Ababa for an off-screen meteorite shopping trip. But the movie was out of date — according to the Superman comics of 1978, Kryptonite didn’t exist anymore.
The folks at DC Comics may have been excited about the upcoming Superman film, but there was a quiet war going on between the comics and the movie, battling to see which version of the story would take hold of the popular imagination. As it turned out, the movie won by a wide margin, and to explain why, all I need to do is show you what they tried to do with Kryptonite in the early ’70s.
Continue reading Superman 1.81: Nevermore →
The year was 1978. With a blockbuster Superman movie on the horizon, DC Comics editor Julie Schwarz said that he didn’t plan on changing anything in the Superman comics to tie in with the movie, because a) the books were already selling well, and b) the movie would bring in new readers.
Neither of those statements turned out to be true.
In reality, the sales of both Action Comics and Superman had been falling precipitously for over a decade. Between 1965 and 1975, Action Comics lost 56% of its sales — 525,000 copies a month to 231,000 — and Superman lost 64%, going from a healthy 824,000 copies a month to an anemic 296,000 in ten years.
In 1979, when Superman: The Movie was by far the #1 box office draw in the country, Action Comics sales actually dropped, from 184,000 in 1978 to 161,000 in 1979, and they kept on going down. Superman sales went up a little bit, from 223,000 to 246,000, but then they dropped all the way to 179,000 in 1980.
It’s now an accepted fact that successful superhero movies encourage people to watch more superhero movies, but they don’t do much for comics sales. Today, we’re going to take a look at a 1978 issue of Action Comics, and see if we can figure out why.
Continue reading Superman 1.34: Meanwhile, in the Comics →