“Now, look!” Perry shouts, slamming down a copy of somebody else’s newspaper on his desk. “The Post: It Flies!” He drops another: “The News: Look Ma, No Wires!” And another: “The Times: Blue Bomb Buzzes Metropolis!” I don’t know how he has time to do all this extra reading; doesn’t he have a paper of his own to put out?
Then he picks up today’s Daily Planet, with the long-admired banner: Caped Wonder Stuns City. This headline is way better than the other three, so I’m not sure why he’s upset about it.
“We’re sitting on top of the story of the century here!” he barks. “I want the name of this flying whatchamacallit to go with the Daily Planet like bacon and eggs, franks and beans, death and taxes, politics and corruption!” And then he keeps on snapping at his terrified reporters, in a scene that’s supposed to be funny but isn’t, because Jackie Cooper is terrible.
Part of the problem here is that this isn’t really Perry’s job. In all of the previous versions of Superman, he hardly needs to ask; Superman stories just start piling up on the editor’s desk before he even knows that Superman exists.
Really, this behavior is more the purview of J. Jonah Jameson, the editor of the Daily Bugle, who’s always demanding that camera-clicker Peter Parker bring him more photos of Spider-Man. Those are the two heroes that get the most press coverage in comic books, Superman and Spider-Man, because they have secret identities that work for the paper.
I wonder what all the other superheroes do, when they want some earned media? I don’t think DC’s Metropolis is as chock full of caped wonders as Marvel’s New York City is, but still, there must be dozens of masked vigilantes who never make the front page at all. I guess it’s who you know.