Tag Archives: star wars

Superman 1.90: A Man Can Buy

They didn’t use the word “synergy” for this kind of thing yet, so they just called it a “push”, as in SUPERMAN PIC GETTING WARNER COMMUNICATIONS PUSH.

Superman is due to get a super push from Warner Communications Inc.,” said Variety in July 1978, “marking the first time a major entertainment conglomerate has marshalled virtually all of its subsidiary operations in the advertising, promotion and merchandising of a feature film.”

And congratulations, the superhero movie is born, not with a whimper but a bang. Warner Bros. has realized that they’re about to launch a feature film based on one of the most well-known characters in the world, and by now they’ve actually seen a rough cut of the film, and it’s really good. So it’s time for the Warner subsidiaries to circle the wagons, and get ready to make some Star Wars money.

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Superman 1.23: The Myth of the Monomyth

Around dawn, Clark wakes from a restless slumber and there’s a hum somewhere — some high, electric, pulsing hum coming from the general barn area, and it gets louder, the longer he thinks about it. Something’s out there, something that was buried a long time ago.

People should always dig up mystery boxes, it’s just good protocol. If somebody went to all the trouble to bury their secrets deep in the earth, then obviously it’s supposed to be dug up and exposed to the open air again. Nine times out of ten, something terrible happens, but you never know, you might be the lucky one.

It’s December 15th — just before Christmas, 1978 — and Clark is unwrapping his gift ten days early. Inside, he finds a little green lightsaber, which is literally the thing that every kid in America is hoping for this year.

This is the Call to Adventure, and if you’ve got your Joseph Campbell Hero with a Thousand Faces bingo card handy, you can cross that one off the list. This is the hero venturing forth from the world of common day, aka this wheat field, into a region of supernatural wonder, aka the North Pole, where he’ll get Supernatural Aid and/or Cross the First Threshold, and then go into the Belly of the Whale and set out on the Road of Trials, which I think is the Daily Planet typing test. Unless the Belly of the Whale was the space capsule, of course, in which case the Road of Trials was probably running faster than the train, and now it’s time to meet Woman as the Temptress. Which is probably Lois, but at the moment she’s only nine years old, so it might be somebody else.

Well, today’s the day that we get all this figured out. It’s time for us to ask whether Superman: The Movie follows Joseph Campbell’s model of the Hero’s Journey, as an example of the universal monomyth. The answer, obviously, is of course it fucking doesn’t.

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Superman 1.13: … Except for Star Wars

A planet explodes into fragments, and boils away into the void. A tiny space capsule streaks across the stars, heading for a crash landing on a seemingly unimportant planet. An orphan with a destiny grows up on a farm, unaware that he’s the latest in a line of noble heroes.

With a blend of space opera, high-stakes action, romance, danger and comic relief on an epic scale, Superman: The Movie was the biggest, most exciting cinema spectacle of its time… except for Star Wars, which did the same stuff but bigger, better, and eighteen months earlier.

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