“There are some things about commercial film making that are in really bad taste,” Christopher Reeve told the LA Times in June 1983, passive-aggressively promoting his new blockbuster Superman film.
“For a film to be commercial,” he explained, “it must earn money, and that results in strategic planning in certain degrees — the goal being to earn even more money. When it comes to a showdown between quality and integrity and commercial expedience, guess which wins?”
Oh, and go see Superman III, he absolutely did not add.